Privacy Policy

This privacy policy applies between You, the user of the website, and Penarth Brands Ltd, the owner and provider of the Website. Penarth Brands Ltd takes the privacy of your information very seriously. This Privacy Policy applies to our use of any, and all Data collected by us or provided by you in relation to your use of the Website.  

This privacy policy should be read alongside, and in addition to the Terms and conditions on our website found at www.perversedemand.co.uk/termsandconditions  

Definitions and Interpretations  

1. In this Privacy policy the following terms are used:  

1. In this Privacy Policy, unless the context requires a different interpretation  

1. The singular includes the plural and vice versa  

1. References to sub-clauses, clauses schedules or appendices are to sub-clauses, schedules or appendices of this privacy policy  

1. A reference to a person includes firms, companies, government entities, trusts and partnerships.  

1. Including, is understood to mean including without limitations  

1. Reference to any statutory provision includes any modification or amendment of it.  

1. The headings and sub-headings do not form any part of this privacy policy.  

Scope of this Privacy Policy  

1. This Privacy Policy applies only to the actions of Penarth Brands Ltd and Users with respect to this Website. It does not extend to any websites which can be accessed from this Website including, but not limited to, any links we may provide to social media websites.  

1. For purposes of the applicable Data Protection Laws, Penarth Brands Ltd is the ‘data controller’. This means that Penarth Brands Ltd determines the purposes for which, and the manner in which, your Data is processed.  

Data Collected  

1. We may collect the following Data, which includes personal Data, from you.  

1. Name 

1. Contact information such as email address and telephone numbers  

1. Financial information such as credit/ debit card numbers  

In each case, in accordance with this privacy policy.  

How we Collect Data  

1. We collect Data in the following ways:  

1. Data is given to us by you 

1. Data is collected automatically  

Data that is given to us by you 

1. Penarth Brands Ltd will collect your data in a number of ways, for example: 

1. When you contact us through the Website, by telephone, post or through any other means  

1. When you register with us and set up an account to receive our products/services  

1. When you enter a competition or promotion through a social media channel  

1. When you make payments to us through or website or otherwise  

1. When you elect to receive marketing communications from us.  

In each case, in accordance with this privacy policy.  

Data that it collected automatically  

1. To the extent that you access the Website, we will collect your Data automatically, for example:  

1. We automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and includes your IP address. The date, times and frequency with which you access the Website and the way you use and interact with its content.  

1. We will collect your Data automatically, via cookies, in line with the cookie settings on your browser. For more information abut cookies and how we use them on the Website, see the below section headed ‘Cookies’ 

Our use of Data  

1. Any or all of the above Data may be required from time to time in order to provide you with the best possible service and experience when using our website. Specifically, data may be used for the following reasons  

1. Internal record keeping  

1. Improvement of our products/ services  

In each case, in accordance with this privacy policy.  

1. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed ‘your rights’ below)  

1. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/ or taking steps, at your request, to enter into such a contact.  

Who we share Data with?  

1. We may share your Data with the following groups of people for the following reasons:  

1. Our employees, agents or professional advisors – to supply items to you purchased on our website  

1. Third party service providers who provide services to us which require the processing of personal Data to fulfil orders purchased on our website.  

1. Third party payment providers who process payments made over the Website to enable the same to process payments and refunds.  

In each case, in accordance with this privacy policy.  

Keeping Data Secure  

1. We will use technical, and organisations measures to safeguard your Data, for example: 

1. Access to your account is controlled by a password and a username that is unique to you.  

1. We store your Data on secure servers. 

1. Payment details are encrypted using SSL technology (typically you will see a lock or green address bar (or both) in your browser when we use this technology 

1. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via the email address contactus@perversedemand.co.uk 

1. If you want detailed information from, Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit getsafeonline.org Get Safe Online is supported by HM Government and leading businesses.  

Data Retention  

1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request this Data to be deleted.  

1. Even if we delete your Data it may persist on backup or archival media for legal, tax or regulatory purposes.  

Your rights  

1. You have the following rights in relation to your Data 

1. Right to access – the right to request (i) copies of the information we hold about you at any time or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is ‘manifestly unfounded or excessive’. Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reason why.  

1. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.  

1. Right to Erase – the right to request that we remove or delete your Data from our systems  

1. Right to restrict our use of your Data – the right to ‘block’ us from using your Data or limit the way in which we can use it.  

1. Right to Data portability – this right to request that we move, copy or transfer your Data.  

1. Right to object – the right to object to our use of your Data including where we use it for our legitimate interests  

1. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of you Data (where consent is a legal basis for processing your Data) please contact us via the email address contactus@perversedemand.co.uk 

1. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant Data Protection Authority. For the UK this is the Information Commissioner’s Office (ICO) The ICO’s contact details can be found on their website at https://ico.org.uk/ 

1. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.  

Links to Other Websites  

1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.  

Change of Business Ownership and Control  

1. Penarth Brands Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Penarth Brands Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part, and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.  

1. We may also disclose Data to a prospective purchaser of our business or any part of it.  

1. In the above instances, we will take steps with the aim of ensuring your privacy is protected.  

Cookies  

1. This Website may place and access certain Cookies on your computer. Penarth Brands Ltd uses Cookies to improve your experience of using the website and to improve our range of products. Penarth brands Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.  

1. All Cookies used by this website are used in accordance with current UK and EU Cookie Law.  

1. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to those Cookies. By giving your consent to the placing of Cookies, you are enabling Penarth Brands Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of cookies, however, certain features of the Website may not function fully or as intended.  

1. This website may place the following cookies:  

1. Please email us at contactus@perversedemand.co.uk if you require a full list of the cookies used.  

1. You can choose to enable or disable cookies in your internet browser. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser.  

1. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently, including, but not limited to personalisation settings  

1. It is recommended that you ensure that your internet browser is up to date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings  

1. For more information generally on Cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer  

General  

1. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.  

1. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal, or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.  

1. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy. 

1. This agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.  

Changes to the Privacy Policy  

1. Penarth Brands Ltd reserves the right to change this privacy policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on the Website, and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.