Perverse Demand at Cardiff Fashion Week


In April 2024 we were privileged to be part of Cardiff Fashion Week. Cardiff Fashion Week the annual celebration of style and creativity, once again graced the Welsh capital with its glamorous presence. A seven day festival of design, retail and style celebrating Cardiff as the fashion gateway to Wales. The series of events of the course of seven days, included charity fundraising initiatives, champagne receptions, PR stunts and photoshoots. All of this built up to the catwalk shows and the fashion village, on Saturday the 27th April, in Cardiff’s iconic Masonic Hall.

The event supported A-Sisterhood, a South Wales-based not-for-profit organisation which helps support, empower and protect women worldwide. Funds from the event will be distributed by A-Sisterhood to a number of female-related charities including Cardiff Women’s Aid which is dedicated to fighting for equality, ending violence against women and girls, and supporting those who experience it.

Here at Perverse Demand we were lucky enough to attend the VIP launch celebrating Wales’s first digital catwalk in association with the fashion department at the University of South Wales.

Cardiff Fashion Week – The Main Event

The highlight of the celebration was the fashion village and catwalk shows at Cardiff Masonic Hall on Saturday 27 April which saw a variety of independent designers, boutiques and brands showcasing their collections. Perverse Demand were proud to share the runway with:

Let’s also not forget official media partners Style of the City!

The runway served as a canvas for innovation and experimentation, with designers pushing boundaries and challenging conventions. Sustainable fashion took center stage, reflecting a growing consciousness about environmental issues within the industry. From recycled materials to upcycled garments, designers demonstrated their commitment to sustainability without compromising on style.

Check out Perverse Demand on the Catwalk here:

Diversity and Inclusivity

Inclusivity remained a cornerstone of Cardiff Fashion Week, with designers embracing diversity in all its forms. Runway shows celebrated models of different ages, sizes, ethnicities, and gender identities, reflecting the richness and diversity of Welsh culture.

Cardiff Fashion Week also provided a platform for emerging designers to showcase their creativity and vision. Young, up-and-coming talents presented collections that exuded freshness and originality, signaling a promising future for Welsh fashion.

Looking Ahead

As Cardiff Fashion Week 2024 drew to a close, it left a lasting impact on the city’s fashion landscape. From sustainable innovation to inclusive representation, the event celebrated diversity, creativity, and craftsmanship in all its forms. As Cardiff continues to assert itself as a dynamic hub of style and culture, the future of Welsh fashion looks brighter than ever before. With each passing year, Cardiff Fashion Week reaffirms its position as a must-attend event for fashion enthusiasts and industry insiders alike, setting the stage for continued innovation and inspiration in the years to come.

Here at Perverse Demand, we loved being a part of the event, and can’t wait for the next one.