The fashion industry is one of the most polluting industries in the world, and making a conscious decision to shop with sustainable and ethical brands can and will make a difference to the planet, animals, other people, and you. 

The benefits of sustainable fashion include: 

1. High-quality, long-lasting clothing
2. Move away from fast fashion
3. Unique style
4. Healthier for the people
5. Better for the environment
6. Fairer and safer working conditions

1. High-quality, long-lasting clothing

Sustainable fashion is all about timeless garments you can wear forever, and although these garments are typically more expensive than fast fashion, the quality and value-for-money is unmatched, just like our bespoke garments here at Perverse Demand. Consciously made garments are usually made from high-quality materials that don’t wear out easily, reducing waste and also saving you money! 

Waste is a huge issue in the fashion industry and clothing is piling up in landfills at an alarming rate. 16.9 million tons of used textile wastes are generated each year in the United States alone. That amount has doubled over the last 20 years. The large majority of clothes that end up in landfills or incinerators could be reused or recycled.

Cheap synthetic materials such as polyester, nylon, or acrylic are especially dangerous. They aren’t biodegradable and take up to thousands of years to decompose. As they break down, they release toxic gases, carbon dioxide, and methane, very potent greenhouse gases, into the atmosphere.

2. Move away from fast fashion

The rise of fast fashion over the last 20 years answers the growing consumers’ demand for affordable and trendy clothes. As well as promoting throwaway culture with hundreds of new styles produced every week, it causes extensive damage to the planet and disastrous social impacts. 

The overproduction and overconsumption of cheap clothes create tons of waste, pollution, and greenhouse gases. This is why it’s more important than ever to slow down fast fashion and our excessive clothing consumption with slow, sustainable fashion. 

3. Unique style 

Fast fashion is all about keeping up with the latest trends, but this ultimately makes us lose a sense of our own style. Many sustainable brands focus on creating timeless pieces of high quality. Create your own personal style, say goodbye to money wasting fashion trends and wear clothes that reflect you. 

Fast fashion brands create 1 machine-made collection every week, often even copying and stealing ideas and designs from small producers. So, how can they offer garments with a daring and unique character? Their only goal is to sell, sell, sell. They don’t care about the environment or the people, and they certainly don’t care about the uniqueness of your style.

4. Healthier for our skin 

Recent research shows that textile dyes are highly toxic and even potentially carcinogenic. In fact, around 8,000 different synthetic chemicals are used to dye, bleach and wet process garments.

Skin is the largest organ of the body and our skin absorbs anything we put on it, including the chemicals in our clothes. Make sure to always wash new clothes before putting them on for the first time and check for garments with chemical content certification labels such as OEKO-TEX®, GOTS, or BLUESIGN®.

5. Better for the environment 

It’s safe to say the fast fashion industry is a huge problem for the environment, from the landfill impact, and power and water consumption, to the pesticides and insecticide used in growing cotton and the chemicals that are making their way into the water supply and affecting the health of those in the supply chain. 

The fashion industry is one of the largest global polluters, with textile production and consumption generating more than 8% of all carbon emissions each year. If this trend continues, carbon emissions will rise by more than 50% by 2030, contributing massively to climate change and global warming.

Animal agriculture, livestock, and animal feed are a significant driver of deforestation and are also responsible for approximately 60% of direct global greenhouse gas emissions.

The fashion industry also produces 17-20% of all wastewater worldwide. Industrial water pollution comes from fabric manufacturing processes. And only 20% of globally produced wastewater receives proper treatment.

We are Perverse Demand: your favourite luxury clothing brand. Combining the classic 70’s LA skate culture with a preppy chic, we offer a new genre of fashion and produce only the highest quality long-lasting and well-fitting streetwear.

To learn more about unique streetwear fashion, including tips and latest trends, check out our blog page or get in touch via contactus@perversedemand.co.uk to speak to a member of our customer service team.