Back at the end of August we started working with StickerMarket to create some stickers. These were to be included in goody bags for our London Fashion Week September 2022 Show. This is Icon II, sharing the runway with Malan Breton and raising funds for Prost 8 a charity dedicated to improving treatment options for prostate cancer.
As a start up with a focus on brand awareness we believe that stickers are great marketing tool. They provide a lasting opportunity for people to talk about our clothes and the catwalk show they attended. It’s a little different from designing clothes, but our Creative Director Nathan was up for the challenge. He created a combination of our favourite logos and our QR code – simple, but interactive – perfect to create a reminder of the brand that you loved from the night before, but can’t remember its name and where to buy it.
Throughout the design and realisation process, the communication with Sticker Market was excellent. We were quickly advised that the stickers were on the way, due to arrive in a timely manner, as we prepared for our event.
Our custom stickers are 60 x 60mm on a classic white vinyl background. The shiny base is perfect for highlighting our bold signature very berry colour, and for maximum scanning functionality for our QR code. The quality is excellent, and they were packed carefully to avoid any damage.
Included with the delivery was also a sample pack. Great for inspiration for our next show – see our favourites below:
Show day quickly arrived, in the stunning Connaught Rooms in central London. We were in London early to ensure that everything went without a hitch. Our models were dressed and ready for rehearsal by 4p.m. Below you can see the fabulous Michelle keeping everyone in line. Keeping our signature colours front and central, you will see Kimani below all dressed in white and featuring our signature logo – our favourite look of the night!
The red carpet opened at 6p.m. with the arrival of the press and many notable guests, below is one of Perverse Demand’s guest Kid Bouji doing a turn on the 360-degree video platform.
The runways kicked off with an engaging and personal speech by Paul Sayer of Prost 8, who shared the importance of his work. Malan Breton provided the first runway showcase, accompanied by the stunning backdrop of a grand piano which provided the perfect complement to his new exciting and imaginative collection.
All our prep set the Perverse Demand runway up for success. Our collection, presented by our diverse and engaging models was met with enthusiasm and applause. We all enjoyed seeing Nathan and Emma walk the runway for the finale!
A memorable night, celebrating creativity and charity, and hopefully providing lasting memories. Thank you to Sticker Market for your contribution to our show.